Coca-Cola has long made some pretty crazy health claims about its sugary products. A fresh lawsuit takes aim at the company for “engaging in false and misleading marketing of sugar-sweetened beverages,” according to the lawsuit, first reported by the Center for Science in the Public Interest.
A health advocacy group called The Praxis Project is suing The Coca-Cola Company and the American Beverage Association, the trade organization that represents the American non-alcoholic beverage industry. The nonprofit claims that Coke, with the help of the ABA, has “engaged in a pattern of deception to mislead and confuse the public,” and government agencies responsible for public health, “about the scientific consensus that consumption of sugar-sweetened beverages is linked to obesity, type 2 diabetes, and cardiovascular disease.”
The Praxis Project wants to see Coke publicly release files about the sugary drink’s health implications, fund a campaign educating the public about the negative health consequences of their beverages, stop any deceptive advertising and “cease all advertising that reaches children under the age of 12 in significant numbers.”