This isn’t the first time Coke has come under fire for sugar—state legislators have attempt to tax soft drinks or limit their sales, for example. But this lawsuit cites dozens of dubious claims made by Coca-Cola or its representatives. Here are some of the craziest statements:
“There is no scientific evidence that connects sugary beverages to obesity.”
Katie Bayne, Coca-Cola’s Senior Vice President of Global Sparkling Brands, said this to a USA Today reporter in 2012. That is obviously incorrect. This Harvard School of Public Health tipsheet points out two statistics, citing studies published in 2011 and 2001:
A 20-year study on 120,000 men and women found that people who increased their sugary drink consumption by one 12-ounce serving per day gained more weight over time—on average, an extra pound every 4 years… One study found that for each additional 12-ounce soda children consumed each day, the odds of becoming obese increased by 60% during 1½ years of follow-up.
An article comparing a slew of other studies published in the American Journal of Clinical Nutrition found no link between sugary drinks and obesity, but the American Beverage Association helped fund that study. When an independent set of scientists reanalyzed the data from the industry-funded study, they found a clear relationship that the first authors had (knowingly or not) obscured by introducing various extra calculations into their data.